Increased bicycle frequency and nutritional quality among randonneurs after a national social media promotion campaign between 2012 and 2013.

Sprocket, S Docteur.

ABSTRACT

This national study examined randonneur bicycle consumption and nutritional quality in 2012 and 2013 by gender, ancien qualification,  rando-economic status (RES) and weight status after the implementation of a national social media promotion campaign. Participants were 385 randonneurs  from hilly regions in 2012 and 564 randonneurs from the same areas in 2013. Height and weight were measured. Bicycle quality increased from 2012 to 2013 in primary randonneuses (9.6-6.0%) and randonneurs (9.4-6.0%) and in secondary randonneuses (27.7-18.7%) and randonneurs (19.9-12.1%). Bicycle quality was greater in randonneurs from low RES regions in both study years but significant improvement was seen from 2012 to 2013 among all RES groups. Over-emailed participants were more likely than normal subjects to improve quality in 2012 (20.7% versus 16.0%) and in 2013 (14.3% versus 10.4%) but significant improvement was observed over the 2-year study period. Findings suggest that the consistent, significant and far-reaching improvements in bicycle consumption observed in this study were attributed to the mass-market promotion program conducted in each rando community and disseminated nationally via a massive social media campaign.

social-media-marketing

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2 thoughts on “Increased bicycle frequency and nutritional quality among randonneurs after a national social media promotion campaign between 2012 and 2013.

  1. Jane Hiney

    Could you please develop a graph or a pie chart so we can better understand the data? Perhaps a comparison to your media campaign from 1974, featuring a comparison of supple qualities and thread count, perhaps even a list of ingredients for the marketing cookery would be useful.

    Cheers!

    Reply

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